Key Art for YRM

28 Sep Theatrical Announcements

Example Instagram post. Consider varying the content, consider reusing images and quotes you’ve posted elsewhere before — do what you can to bolster your key message of each post.

Flyer for email

Facebook and Twitter cover photos respectively, with impressive laurels poking out and just the one Amazing quote.

Profile pic for everywhere:

27 Sep Social Media

Facebook covers 820 x 360px, cropped on sides on mobile, cropped top+bottom on desktop.

Help me by choosing the best awards to show on the laurels? Would love to animate them, don’t know how. 

IG Grid examples for discussion

And latest poster laurel arragements, HighRes available in your google drive

20 Sep YRM Asserts its Identities and Plaudits

19 Sep YRM Reasserts its Identities over Plaudits

I’m feeling them: I adore having both personalities on display.

For VOD, do we need any more than this? A vertically-centred Title works better for my eye but thought you might like to see.

18 Sep Slightly Squished Promotions

13 Sep Unsquished Harmony

12 Sep WOOT!

11 Sep Fine Details and a Wobble

I took Stitching Giustra logo out, and also from the billing block — is that correct or should it just be the logo removed?

Swaps and fixes to Laurels done

Venice Lion is v prominent

Cutout removed

(I also removed one of the quotes that was being questioned — I think it’s tighter as a result:


Comparing it to the earliest version of this concept, it’s lost a lot of the magic that made it work — the more we make it less ghostly, more real, less abstract, more laurels, it seems to me to have less visual attraction and impact. 
Unsatisfied with where we’re up to, I tried a few more avenues to add some visual flair, something uncommon, head-twisty, inviting viewers to adjust their viewpoint and hopefully their expectations.
The film is undeniably powerful and affecting, I feel we have to push further for something a bit more unique to grab attention. Honestly, I still prefer the chess piece Russian doll abstract piece as the most interesting route.

Assuming we’re still working with the 4 faces lined up tho — I worked on some glitchy candidates for moving Social Media post backgrounds. They might also work quite well for NFTs. They’ll make a nice contrast with the down-to-earth trailer footage.

31 July Fine Details

✅ Filters workaround found — not exactly the same as before but 🤷‍♀️

❓Quotes — questions remain. I’ve re-rearranged the order so 3 of them sit nicely in the layout, but waiting confirmation on which ones you want.

26 July Fine Details

✅ New quotes in; stronger TimeOut logo; Dina looking at camera, billing block updated.

❓My AI-helper has crapped out, meaning I’m struggling to get that painterly effect I had going on before. The tool might come back online, might not. Thought it might be worth you seeing the photo base anyway in case it works for you, and made a glitchy version to explore alts.

22 July Fine Details

Please check and if 🙂 sign off on Laurels, Billing Block, Quotes

Ghostfaces have been lifted; I preferred the wilder previous version: more impressionistic, more contrast between faces. 🎟 This isn’t weird enough, imo — welcome your thoughts. 


— Preceding Rounds —

Routes to YRM

Round 1

This was nice, but kept the attention on childhood Hasnas only. Elegant; too subtle.

Round 2

Capture the fractured intentions. Laurels and Press quotes tbd. Last two of this series most interesting to me.

Round 3

Homage to La Haine followed by a melange of Hasnas, cut through by a young one peeking out.

Round 4

Learning from that lovely Conflict of Interest poster. First one looks like a play, second looks more like a movie. Neither are very resolved.

Round 5: I have a new favourite.

Young Hasna in the background provides Devoted-Hasna her halo of childlike innocence. They’re flanked by her dominant adult personalities, trying to push their way back into frame. The almost-painterly abstract treatment allows wiggle room for the cowgirl’s hat to make an appearance, anchoring the overall image with the striking physical object that became her trademark.

I can perhaps foresee Dina not wanting to take the limelight away from her stars, but she’s the one in the headscarf.

Round 6: The Pawn

Removed the hat+hijab combo, focusing just on the fractured/masked selfs. I really like child-Hasna in shadow appearing last. The three eyes powerfully attract attention. Overall shape of the Pawn is important.